The Art of the Follow-Up: Converting Real Estate Leads
A lead is just a name until you connect. This post breaks down the essential follow-up strategies for real estate leads, from initial contact to closing the deal. Learn the right cadence, messaging, and tools to use.
Getting a list of motivated seller leads is only the first step. The real work begins with the follow-up. In the competitive real estate market, speed and persistence are key. Studies show that responding to a lead within the first 5 minutes increases your chances of conversion by over 100x.
Multi-Channel Approach
Don't rely on a single channel. A robust follow-up strategy incorporates email, phone calls, SMS, and even direct mail. Each channel serves a different purpose and reinforces your message. An automated CRM can be invaluable here, helping you manage your outreach schedule and track interactions.
Provide Value, Don't Just Ask
Every follow-up should provide some form of value. This could be a market report, a helpful article about the selling process, or a testimonial from a past client. By positioning yourself as a helpful expert rather than just a salesperson, you build trust and rapport, making the eventual 'ask' much more natural.