The Challenge: Drowning in Low-Quality Leads
Resolution Group, a respected timeshare cancellation firm, had a problem. Their experienced sales team was spending nearly 80% of their time on dead ends. The leads they were purchasing were low-quality, non-exclusive, and often recycled. Agents were frequently told, "You're the fifth company to call me today," leading to frustration, low morale, and a closing rate that was grinding to a halt. The company was burning through its marketing budget with little to show for it.
💡 Key Results
- 50% Increase in the sales team's closing rate.
- Drastic improvement in sales agent morale and productivity.
- Positive ROI on marketing spend achieved within the first quarter.
The Solution: A Focus on Quality and Exclusivity
Resolution Group partnered with AXZlead to shift their strategy from quantity to quality. We implemented a plan focused on providing their team with leads they could actually close.
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Our Verification Process: We began by providing high-quality timeshare cancellation leads that had passed through our rigorous, multi-point verification system. This process confirms not only contact information but also the prospect's genuine and recent interest in cancellation services, ensuring every lead is a warm opportunity.
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Guaranteed Exclusivity: Crucially, the leads provided were exclusive to Resolution Group. Their agents were the first and only people to make contact, which instantly rebuilt trust and changed the dynamic of the conversation.
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CRM-Ready Delivery: Leads were delivered in a clean, CRM-ready format, allowing for immediate and efficient distribution to the sales team without manual data entry.
✅ Pro-Tip The single most important factor in a lead's value is its quality and exclusivity. A single, exclusive lead is worth more than a hundred recycled ones.
The Results: Higher Closings, Higher Morale
The results were transformative. By working with exclusive, verified leads, Resolution Group's sales team was able to have meaningful conversations with motivated owners. Their closing rate increased by a staggering 50% in the first quarter alone.
This success had a ripple effect. Sales agent morale and productivity skyrocketed, and the company was able to achieve a positive ROI on its marketing spend for the first time in over a year. They were no longer just buying data; they were investing in success.
"AXZlead's focus on quality is not just a talking point—it's real. Our team is happier and more successful than ever before. We're not wasting time anymore; we're closing deals." — Mark Rivera, Head of Sales at Resolution Group