The Challenge: The MLS Trap
Sunrise Realty was stuck in the "MLS Trap." Like many agencies, they relied heavily on the Multiple Listing Service and competitive advertising channels like Zillow and Realtor.com. The problem? Everyone else was there, too. Competition was fierce, leads were expensive, and margins were thinning. They needed a way to find sellers before they hit the open market.
💡 Key Results
- 300% Increase in qualified off-market appointments.
- 5 Deals Closed in the first quarter from our data.
- 12x ROI estimated on their data investment.
The Solution: Public Records Intelligence
AXZ Lead stepped in to shift their focus from "waiting for listings" to "finding sellers."
- Public Records Strategy: We developed a targeted strategy using public records research. We built a custom list of homeowners in their target zip codes.
- Motivation Triggers: We didn't just pull every homeowner. We filtered for specific motivation triggers: absentee owners with high equity and recent code violations. These signals often indicate a property owner who is ready to sell but hasn't listed yet.
- CRM Integration: We delivered this hyper-targeted list directly to their CRM, allowing their agents to start calling and mailing immediately.
✅ Pro-Tip Off-market leads are often less price-sensitive and more relationship-driven than MLS leads. You aren't competing with 10 other offers; you are solving a problem for a homeowner.
The Results: Listings Before the Competition
The strategy paid off enormously. Sunrise Realty saw a 300% increase in qualified appointments with off-market sellers. In the first quarter alone, they closed 5 deals that originated entirely from AXZ Lead data.
"AXZ Lead provided us with a goldmine of data. We're now talking to sellers before anyone else even knows their property might be available. It has completely changed our acquisitions strategy." — Broker Owner, Sunrise Realty