Free Tool — No Sign-up Required

Lead Generation ROI CalculatorFull-Funnel Model

Input your spend, CPL, and conversion rates across every funnel stage. Instantly see immediate revenue, lifetime value, payback period, and ROI.

Campaign Inputs

Monthly Lead Gen Spend$10.0k

Cost Per Lead (CPL)$80

Lead → MQL Rate35%

MQL → SQL Rate40%

SQL → Close Rate25%

Average Deal Size$5.0k

Customer Lifetime (months)18 mo

Avg Monthly Revenue / Customer$500

Raw Leads125

MQLs44

SQLs18

New Customers4

$21.9k

Immediate Revenue

$39.4k

Lifetime Revenue

119%

Immediate ROI

294%

Lifetime ROI

4.6 mo

Payback Period

Break-Even Leads

✅ Positive ROI

You return $11.9k over your $10.0k spend on first-deal revenue alone. Lifetime value adds $17.5k more.

Ready to achieve these numbers?

AxZ Lead delivers pre-verified leads at CPLs well below the industry average.